Meanwhile Peep is off to a hot start establishing his fashion cred. Come Over When You’re Sober (Part One) breaks out of his syrupy SoundCloud mold and has received an enthusiastic critical reception. He rose to the top of the drug-addled, generation Z SoundCloud rap scene with his first two mixtapes, which picked up millions of listens. Unsurprisingly, a guy with an enormous gothic-script “DADDY” chest tat knows how to traffic in shock value.Īnd while now his appeal makes the most sense in the darkest corners of Tumblr, Peep has ambitions to be a mega-star, an anti-Justin Bieber of sorts. The video for his debut album track “Awful Things,” which dropped this morning, ends with Peep self-immolating in a high school hallway. Lyrically, he leans heavily on the themes of getting fucked up, falling in love, falling out of love, and suicide. (Last year, for instance, Noisey asked: “Is Lil Peep’s Music Brilliant or Stupid as Shit?”) Peep’s brand of sadboy emo-rap is not easily categorized, drawing on influences that range from Gucci Mane to My Chemical Romance. Plenty of celebrities get kitted out by brands and post up in the front row, but few have the hyper-individualistic style of Lil Peep, or inspire as much incredulity over their work. Others were probably just as surprised as Peep (born Gustav Åhr) was. He was hard to miss elsewhere in Paris that week, like at Haider Ackermann, where he joined Luka Sabbat as a member of Haider’s fashion wunderteen crew. Yet there he was-a smiley 20-year old rapper from Long Island with copious face tattoos-seated next to Carine Roitfield and decked out in a gold-studded Balmain jacket. Lil Peep didn’t expect to be sitting front row at the Balmain men’s show at Paris Fashion Week in June, “not in 1,000 years,” he says.
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